In France, the Know Your Customer process is a carbon copy of the process in place for e-Banking industry.
It is an issue since it is mandatory for the player to fulfill its registration before 30 days.
During this period, the client shall send a copy (scanned or by postal mail) of its ID and Bank Details.
And the operator has to send by postal mail an activation code in order to check the validity of the adress entered by the client.
GEOPTIMAL worked on this issue with the most advenced service providers, that will help you to optimize your conversion rate (between provisionnal accounts to definitive accounts), through an outsourcing process, or thanks to an audit on your existing CRM processes.
In short, the question is : Can you accept an average result of 35% conversion rate while some of your competitors are at 60 or 70% ?
|